Nuevo uniforme de ron Santa Teresa

“Premium”, “elegancia”, “equilibrio”, “excelencia”, son las palabras más destacadas en el discurso de lanzamiento de la nueva imagen de Ron Santa Teresa, así como las más acordes para describir el “nuevo uniforme” de los dos productos bandera “Gran Reserva” y “Linaje”.

Una empresa con más de 200 años de trayectoria, presencia en más de 160 países y primera productora de Ron Venezolano, se embarca a iniciar el atrevido y arduo proceso de renovar su diseño hace aproximadamente 6 años, dando como resultado un total de 5 características fundamentales, que conjugan “historia, compromiso, propósito, modernidad y futuro”.

1.- Se agregó un monograma o emblema, con las iniciales ST en la etiqueta que aparece justo debajo de la tapa de la botella. Estas iniciales identifican en conjunto a la hacienda, a la fundación y al ron que se produce.

2.- La esencia del logo principal se mantiene, pero se incorporaron aires de modernismo, así como en su parte inferior se le agregó la denominada línea del tiempo: Mientras más larga sea la línea, más son los años de añejamiento.

3.- Se incluyó también una roseta renovada que significa y ejemplifica un símbolo que ha acompañado a la hacienda desde su fundación. Esta roseta rememora la Rosa de los Vientos de la familia cuando vino de Alemania, justamente después de la guerra de independencia, además de ser el logo del equipo de rugby Santa Teresa, como pilar del proyecto Alcatraz, el programa de reinserción social que busca transformar el entorno y la reinserción social a través del rugby penitenciario y que lleva en marcha la compañía desde el año 2003.

4.- La parte inferior de las botellas contarán con la fecha de fundación de la hacienda (1796) y justo debajo de las mismas se incluyó una cruz, que representa la Cruz de Aragua, en señal a los orígenes, recordando la historia bicentenaria de la empresa.

5.- También el esqueleto de las botellas fue modificado, el diseño ahora tiene los “hombros más altos, sacando el pecho, que representan la valentía y fuerza de los venezolanos”.

Para Santa Teresa “Gran Reserva” se  inclinó por el binomio de color negro y blanco. Una apuesta discreta y efectiva a la que se añade el rojo en la tipografía para lograr el contraste del logotipo.

En el caso de Santa Teresa “Linaje” se juega con dos tonos de azul noche que igualmente resultan equilibrados y sobrios. En este caso, el logotipo se aplica en un cobre metalizado que le da un brillo elegante y colonial a la vez.

Además del “nuevo uniforme” diseñado por la agencia Superunion, para los dos principales productos de Ron Santa Teresa, sale al mercado una línea de merchandising aunado al territorio principal de la marca, el rugby. Utilizando franjas horizontales que hace alusión a los uniformes del equipo, como un recurso sencillo y elegante a la vez, resaltado gracias a la paleta de colores que muestra su carácter “premium”.

“Utiliza la historia de la empresa y su aportación social a través del rugby para crear un mundo propio sin grandes estridencias y sin obviedades, pero con un equilibrio y discreción que consiguen llamar la atención.”

María Luque, Argentinean illustrator

"I like the narrative possibilities of scenes full of people".

For years, Argentinean illustrator María Luque had an artwork by the 19th Century painter Cándido López hanging above her bed. Her great great grandfather Teodosio had served alongside the artist in The Paraguayan War. When Cándido was injured very badly, Teodosio, who was a doctor, had to amputate his right hand – the one he used to paint with – to save his life.

Learning to use his left hand, Cándido was able to paint many of the sketches he‘d made of the war , artworks he became well-known for. “He painted incredible, huge scenes full of tiny soldiers preparing food on the camp or washing their clothes,” María says. “I first saw them when I was a kid and they got stuck in my mind’s eye.”

The scenes she paints herself are also inhabited by people made small by their surroundings. “I like the narrative possibilities of scenes full of people, a lot of things can happen at the same time.”

For her first graphic novel La Mano Del Pintor (The Hand of the Painter) María imagined an extended version of Cándido’s story. In the book the artist asks for her help to finish his paintings and they become friends. He tells her about his experience of war and teaches her how to paint with oils, in return she shows him how to make a fanzine and introduces him to ice cream.

María draws as if she’s a little bit possessed. “I like it to be intuitive, to feel that my hand is drawing by itself, not letting the head think about every movement.” As soon as she starts she already knows whether a drawing is going to work out. She never prepares sketches and goes straight to paper with her pencils or paints.

Fascinated with art history, María spends a lot of her time in museums hosting drawing workshops, watching people and painting other artists’ masterpieces. “I love everything about museums,” she says, “the silence, the cozy seats in the middle of the rooms, listening to guides, watching people taking pictures and of course the art pieces.”

She’s currently on an artist residency in St Petersburg, Russia where the guards of the museums are “the cutest old ladies, they all have adorable hats or scarves and they smile when you pass by,” she says. “I adore them.”

"I realized that making replicas of other artists’ paintings was an amazing way to learn how to paint".

In one of her museum-inspired projects María painted a series of small watercolors set in art museums where things were going considerably pear-shaped. She imagined a calamity at a Marina Abramović retrospective and an accident at the opening of a Basquiat show. The detailed paintings are full of hidden stories, like “a woman in shock looking at The origin of the world during a Courbet exhibition, or a museum worker falling from a ladder while trying to hang a Matisse painting.”

For each one she had to paint minuscule forgeries of the artists’ celebrated works. “It was really funny working on these paintings,” she says. “I realized that making replicas of other artists’ paintings was an amazing way to learn how to paint.”

"I love to imagine tiny moments, like Manet taking a nap on a sofa after painting Le Déjeuner sur l'Herbe".

After this she became occupied with painting famous artists enjoying some down time inside their studios. Tracey Emin lies nude on a rug, while Diego Rivera reads a book. “I love to imagine tiny moments, like Manet taking a nap on a sofa after painting Le Déjeuner sur l’Herbe or David Hockney smoking a cigarette surrounded by his pets,” she says.

The detail in María’s works is astounding: in her drawing of an overflowing newsstand, the shelves are packed tight with her recreations of magazine covers. A drawing of a rug shop is layered with sophisticated pattern-clashing.

A nomad of sorts, María doesn’t paint from a studio, instead she sets her paints down in different public spaces like coffee shops or libraries. “I started doing this when I realized that I really didn’t like spending all day in my house,” she says.

“I used to get distracted really easily. When I’m working in public spaces I’m alone but at the same time I can see other people, listen to their conversations, watch them walk by through the windows.”

Words by Alix-Rose Cowie

Source: Wetransfer

Origami en la calle

ORIGAMI EN LA CALLE

 

La artista francesa de la calle Mademoiselle Maurice encanta a los transeúntes con sus nuevas piezas de origami ingeniosamente colocadas en las calles y edificios de Singapur, Córcega, Suecia e Italia. Dispuestos tanto al azar y en modalidades, la señorita Maurice adhiere miles de origami de colores brillantes a lugares inesperados, decorando todo, desde los techos de los museos de arte nacionales a las partes desgastadas de los edificios antiguos. Usted puede ver más de su trabajo Origami en su Facebook

 

 

 

 

 

 

 

 

Pintura a besos

NATALIE IRISH

 

-Houston- Natalie Irish afirma haber sido artista desde el vientre materno . Y podría ser cierto por lo que sabemos, porque sus herramientas de trabajo son algo que llevaba con ella cuando nació : ¡sus propios labios!

Irish crea retratos increíbles y pinturas utilizando los labios como su único pincel y el lápiz labial como pintura. El trabajo que crea es impresionante, y es casi demasiado difícil de creer que ella lo consigue besando el lienzo hasta que su trabajo este completo.

Este es realmente un amor por el arte tan literal que ha perfeccionado su técnica sólo con años y años de experiencia , y los resultados realmente valen la pena . Los detalles en sus dibujos son increíbles , y sólo podemos esperar a estar viendo más de su arte en el futuro. Si deseas ver su galería completa visita su sitio web Natalie Irish

30 fuentes gratis

30 Fuentes gratis

Que deberías tener, nunca están de más.

 

¿Quieres fuentes de alta calidad y gratis? Bueno dale un vistazo a estas fuentes impresionantes, de libre derecho de uso, que hemos reunido aquí en esta lista.

Crear logotipos, sitios web, anuncios, volantes y muchos proyectos interesantes con estas fuentes.

Éstas tienen varios estilos, de atrevido a fino, sans serif a serif, mayúsculas a minúsculas y así sucesivamente. Seguramente encontrará algo que le guste en esta lista.

Déjanos saber cuál de estas fuentes te gustó o si quieres aportar alguna otra que hayas encontrado.

Fuente: line25.com

 

BIG JOHN / SLIM JOE

This is an amazing free font! The presentation on Behance is also spectacular! You can use this in isometric, shadow, 3D and so many more effects!

BIG-JOHN-SLIM-JOE

 

DEBBY

Debby is a hand-drawn brush typeface to make your works looks natural. It is designed to feel personal and imperfect. You can use it for anything, from wedding invitations, quote posters, logos, etc.

DEBBY

 

BARON

Baron (Neue) is an uppercase display typeface inspired by the classic sans serif font families. This typeface is perfect for usage in posters/logotypes and headlines.

BARON

 

ANDERS

Using influences from modern font designs, this designer wanted something very minimal and a little unique. This is the result.

ANDERS

 

ADAM.CG PRO

This is an all caps, sans-serif typeface inspired by Futura. Its sharp, clean appearance makes it a suitable typeface for headlines, posters, titles and captions.

ADAM-CG-PRO

 

GAGALIN

This awesome and creative font is absolutely perfect for cartoonish designs!

GAGALIN

 

BASTON

This font is free for any use, both commercial and personal! It has a vintage, old look and it can be used for various types of projects.

BASTON

 

AVENTURA

This awesome, high-quality free font was created with camping and traveling in mind! It has an “outdoor” feel and lovely details.

AVENTURA

 

ALCUBIERRE

Alcubierre is a geometric sans serif typeface. It is a clean minimal font, which works for a variety of uses. Alcubierre is available for free for commercial and personal use.

ALCUBIERRE

 

ATHENE

Athene is a serif typeface with some modern geometric flair. It is free for both personal and commercial projects.

ATHENE

 

ACCENT

Accent is an experimental free for commercial and personal use display typeface designed for small words and short titles.

ACCENT

 

AQUA GROTESQUE

This is a lovely 1940’s inspired typeface. You can use it for various types of projects and it is free!

AQUA-GROTESQUE

 

HANDLETTER

This is a very cool lettering font given to you for free! Use it as you please, in both print and digital designs!

HANDLETTER

 

MANIFESTO

This awesome, slim and all caps font was inspired by the Italian rationalist movement.

MANIFESTO

 

NICKAINLEY

Nickainley is a monoline script handwriting font with a touch of classic and vintage in uppercase, lowercase characters, numeral and punctuation.

NICKAINLEY

 

MAXWELL

MAXWELL is applicable for any type of graphic design. (web, print, motion graphics etc and perfect for headlines and logotypes/ wordmarks).

MAXWELL

 

SLOT

Slot is a rounded font with a semicircle pattern. Slot is totally free both for personal and commercial projects.

SLOT

 

BREAK

Break is a modern font family contains five weights from Bold to ExtraLight, Uppercase, Lowercase, Numerics and symbols.

BREAK

 

BUKHARI SCRIPT

Bukhari Script is a bold monoline cursive font. It is very useful for various design projects, such as web or printing, Logotype, Posters, Badges, Signage, Business Card, T-shirt Design, or others.

BUKHARI-SCRIPT

 

SIMPLIFICA

SIMPLIFICA Typeface is a slightly condensed sans-serif typeface featured by a uniform and thin line width.

SIMPLIFICA

 

ARCTIC

Arctic is a modern slab serif typeface. It is built with strong lines which show in its burly northern feel.

ARCTIC

 

GLAMOR

Glamor Type Family, includes a set of 24 fonts with more than 200 unique characters per font. It is free for use for personal and/or commercial works.

GLAMOR

 

CORNERSTONE

Cornerstone is a no-nonsense modular font that is available to you for free!

CORNERSTONE

 

HIGH TIDE

High Tide is an all caps, decorative typeface designed to be most suitable for titles, headlines, posters, logos, etc.

HIGH-TIDE

 

PARKER

Parker is a handmade vintage inspired font. It works great for vintage design, t-shirts, logo, posters and more. Free for personal use.

PARKER

 

RECKONER

“Reckoner” is a free for commercial/personal use typeface. Reckoner is currently available in 2 weights.

RECKONER

 

NOOA

This font is a subtle mix between the classic serif and sans serif fonts. It is great for a contemporary use.

NOOA

 

JAAPOKKI

Jaapokki is free font with 2 alternatives and large set of glyphs.

JAAPOKKI

 

MELMA

This font can be used for various purposes such as logos, badges, wedding invitations, t-shirts, letterhead, signage, labels, news, posters, badges etc.

MELMA

 

CABANA

This is a new handmade free font by Adrien Coquet. It has lovely details!

CABANA