Client: Andrea Aguilar
Project: Identity creation / Brand
Diseño: Aldrich Pérez

Location: Venezuela
Date: 2016

Andilicious is a brand created for pastry chef Andrea Aguilar, with a handmade style.

The heart that Andrea does is quite particular and her own, so in Artpargata we decided to include it inside the logo, carefully vectorized. Accompanied by two icons; a cupcake and a small heart that blend perfectly with typography through an arch, they give a complete shape to the logo.



Two striking and feminine colors were chosen to accompany the brand, a bubblegum pink and a mint green, on a light gray that lets this fusion breath. A pattern with this same colorimetry was also adapted to give the design more life.